True Story Dublin, the design agency behind the new brand identity for Solus light bulbs, scooped one of the awards for best packaging in the visual communications category in the IDI Awards 2021.
In response to the creative brief, True Story evolved the Solus brandmark, adding a visual icon to the “O” that can be used as a shining light for the brand on shelf. They also embraced the re-introduction of the old Solus black and white chequerboard pattern.
A sustainability initiative was also created for the brand named “Planet First”, and this was supported by reducing pack footprints and ensuring the formats were 100% sustainable and recyclable.
